Work History

 

2017-09 - 2023-12

MARKETING MANAGER

 

• Crafted and executed impactful consumer driven and B2B organic and paid digital marketing strategies across various platforms

• Led community management and online customer service, fostering brand development, and drastically increasing social following by an average of 44% YOY growth across platforms building the top preforming local brand in the grocery category

• Led digital, social, influencer, print, and email marketing

• Managed website and e-commerce platforms for optimal performance

• Conducted leadership training and development programs

• Regularly featured in media appearances (TV/Radio) to boost consumer brand awareness

• Orchestrated events and classes to foster consumer engagement

• Conducted retail product and restaurant menu costing

• Developed award-winning restaurant menus and recipes

 

2013-08 - 2015-12

SUSTAINABILITY MARKETING COORDINATOR

• Minnesota Zoo, Apple Valley, MN

• Managed social media and community engagement for large B2B and consumer facing sustainability education program as part of a national initiative

• Executed consumer and business focused events, classes, and PR campaigns, incorporating digital, print, and email marketing

• Educated chefs and retail seafood buyers on sustainable seafood practices

• Increased partner membership in the sustainable seafood program by over 300%

  

2010-09 - 2017-08

AUTHOR & CONTENT CREATOR

Self Employed, Various, Minneapolis, MN

• Authored a top 50 "Best Selling of All Time" seafood cookbook

• Developed viral content for local and national online/print publications

• Featured as a local media personality on TV, radio, and podcast

 

2011-08 - 2012-08

Marketing Specialist

Direct Mail Tools, Minneapolis, MN

• Identified optimal marketing channels and target customers for client campaigns

• Liaised between internal creative teams and clients for graphic designs and promotional materials

 

Education

 

2009-08 - 2011-12

Bachelor of Science: International Business

Metropolitan State University - St. Paul, MN

 

2008-08 - 2009-05

Associate of Science: Business Management

Minneapolis Community And Technical College - Minneapolis, MN

 

2006-08 - 2008-08

Associate of Arts: Liberal Arts

Minneapolis Community And Technical College - Minneapolis, MN

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Certifications

• HubSpot Marketing Software Certificate

HubSpot Academy – Minneapolis, MN 2024

• HubSpot Digital Advertising Certificate

HubSpot Academy – Minneapolis, MN 2024

• Inbound Marketing Certificate

HubSpot Academy – Minneapolis, MN 2024

• Advanced Google Analytics Certificate

LinkedIn Learning – Minneapolis, MN 2024

 

Awards

• MSP Magazine's Reader's Choice "Best Seafood Restaurant" - 2023

• Minnesota Monthly's Reader's Choice "Best Seafood Restaurant" - 2023

• Star Tribune "Best Seafood Restaurant" - 2023

• Star Tribune "Best Seafood Retailer" - 2023